Tag Archives: socialmedia

Are You Visible Or Invisible?

Can I trust you?  Who are you?  Where are you?  Who do you work for?  Where can I find out more about your product or service?  These are questions we are all asking!

And I’m asking you….”How do you answer these questions?”  How do you establish credibility and verify your identity?   This man is asking those questions:

I choose to be visible!  I believe people have come to expect transparency and visibility.  If you are invisible, then as far as they are concerned, you don’t exist!

Has privacy ceased to exist?  Of course not!  But the reality is that nearly everything we do is tracked, sold, used for marketing, or searched for by consumers.  People want to read our reviews, see what we like, share in what we know and do 24/7.

I’m reading Daniel Pink’s book “To Sell is Human.”   It’s a good read….I highly recommend it:bookcoverjpeg-e1354078407704I agree with his premise that we are all selling something!  And I believe that being a good salesperson means being visible!   So what will you choose?

Visible….or Invisible?  My name is Tom Burns!  You can find me at http://www.kimtag.com/nashvillesmart  I sell things essential to life as we know it….


The Incredible Value of Social Media

Some days a blog topic literally jumps onto the page and demands attention! Today it seems to be social media.  The very first e-mail I received today referred to a post on Linkedin titled 

The 1 Thing Every Business Executive Must Understand About Social Media

Quite an impressive story!  And the most incredible part of the story is how common this action has become!  Are you taking advantage of social media tools like this….both as a sender and a receiver?

As my day started with the first cup of coffee, I read breaking news from around the world to business developments in downtown Nashville.  How amazing that within a few minutes I was able to scan a significant number of stories from global sources, read more details about the topics of interest important to me, share a business post with someone at work, and follow news about the snowstorm in the northeast….in real time!!!

Throughout the day I had occasion to search for information using google, I continued to follow news of the #blizzard, and shared business news with my network.  I used “Twitterfeed” to share a variety of posts from various sources concerning kitchen appliances, and had “virtual conversations” with a variety of people on facebook and through e-mail.  And none of this would have been possible only a few short years ago!  Just think what the near future holds in store for us!

Tonight and tomorrow, many people in the northeast will depend on social media sources like facebook and twitter to search for help and to offer help.  Emergency crews will be notified, and families will be relieved to hear that sons and daughters are ok.  

I am finishing the day after reading an article asking if I am ready for facebook graph search.  The article made an important point…that in the digital age, we are all on display 24/7.  That goes for us as individuals and for our businesses.

So I will end this post with a question:  What message are you sending out today?  

Thoughts by Tom Burns, Seller of things essential to life as we know it….

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How To Share Videos On Pinterest

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

I found this awesome information from Social Media Examiner today and just had to share it!   Here is the link to the article.  I tried it and it works!



Happy pinning!  


By Tom Burns, Seller of things essential to life as we know it…





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A Wandering (wondering?) Mind….

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

I was driving down Interstate today when I saw an overhead sign that said   “TN LAW-NO TEXTING WHILE DRIVING.”  I started thinking about when texting first started, so I drove home and googled it. I found out that it started a mere 20 years ago!

From that bit of research, I started thinking about the rise of social media.  Did you know that facebook started in 2004 and was released to the general public in September of 2006.  Linkedin started in 2003, followed by YouTube in 2005.  Twitter started in 2006.  It’s amazing to me that services we all use started so recently!

That line of thought led me to an article I found on Wikipedia concerning the impact of social media on business:



Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.[2] Furthermore, social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals[3]


  1. ^ Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). “Social media roadmaps exploring the futures triggered by social media”. VTT Tiedotteita – Valtion Teknillinen Tutkimuskeskus (2454): 13.
  2. ^ Kaplan Andreas M., Haenlein Michael, (2010), Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1 (page 61)
  3. a b c d e f g h i j H. Kietzmann, Jan; Kristopher Hermkens (2011). “Social media? Get serious! 
  1. Understanding the functional building blocks of social media”. Business Horizons 54: 241–251

The last line is the key thought….”It introduces substantial and pervasive changes to communication between organizations, communities and indivi
 The key words are “substantial” and “pervasive.”

This all led me think of the saying, “Birds of a feather flock together.” This seems to describe social media pretty well.  We tend to use social media to share ideas with people who share our point of view.  This is all well and good, but….

But, there is a downside to this viewpoint.  It made me think about how polarized we are today on subjects such as politics, religion, gun control, education, healthcare, the economy, immigration, and on and on…..  I wonder if the “exchange of user generated content” is helping or hindering the solutions to the problems we all face today.  Is the power to change and control thought in the hands of a few or the many?   And is this power equal across all subject matter?  

What do you think?

By Tom Burns, Seller of things essential to life as we know it….




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What Riverboat?


Steamboat (Photo credit: Centre College Special Collections)

This morning I heard a great analogy about the down side of social media.  Suppose you are standing by the Mississippi River and see a beautiful steamboat go by….you think to yourself, “how awesome, I need to find out more about steamboats!”  

Ten minutes later a friend walks by and says, “What steamboat?”

Social media is similar in that new information is constantly going downstream.  If you happen to be looking at the right time, you will see something interesting, but 10 minutes later the stream has moved on to new sights and sounds.

So this brings up the question: “How do you keep your information visible long enough so that more than one lucky person happens to see it as it goes drifting by?

My guess is that if you produce solid, searchable content it will be found and seen by those who need it.

So, go build an awesome steamboat, but while you are at it, publish detailed diagrams about how to build it, complete instructions on how to operate it, and maybe a description of the 10 best steamboats of all time!  I’ll bet a lot more people will see that steamboat!

By Tom Burns, Seller of things essential to life as we know it….


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Connections: The Key to Economic Recovery

Recently a friend of mine told me he had cancelled his facebook account because he was upset with their privacy controls.  I found this very hard to understand, because like me, he is a sales professional.  Meeting new people and spreading information about my products and services is key to my success.  I found this article that supports my point:


Social Media influences customer-buying habits


“It is no secret that the two main social media sites, Facebookand Twitter, are influencing not only the way we communicate and connect but make decisions. Is it possible that social media is transforming our decision-making and even information seeking abilities? Absolutely! According to Chadwick Martin Bailey, the author of a recent study in connection with iModerate Research Technologies, discovered that consumers are “67% more likely to buy from brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.”  These facts and figures are important due to the implications for corporations and companies having an online presence.

Considering, companies that take the time to devote resources and attention to developing an online presence, especially a social media presence, will not only have a competitive edge but an ability to connect with the new social media generation and demographic. Research shows that now customers and potential customers are using the feedback on Facebook, via fan pages and wall posts, and the updates from Twitter about companies to make purchase decisions.  According to the same study and Mashable.com, “79% are more likely to recommend those that follow them on Twitter to a friend, and 60% more likely to do the same on Facebook.” So what’s that mean for Louisville area businesses?

This study reveals the vital importance of purchase decisions and influences from social media outlets. The study also revealed “perceptions among consumers that those brands not engaging in social media are out of touch.” As I have mentioned in previous stories, the Greater Louisville Area is a public relations and advertising hub. This collection of agencies brings many opportunities for business to seek professional consulting in social media utilization to improve company revenue and advertising. Many Louisville businesses have already taken advantage of these statistics found in this study-now the question becomes will you?”

When you are looking for a good restaurant, do you consult the Yellow Pages, or do you log onto foursquare?

When you are considering a purchase, of virtually ANYTHING, do you drive to various outlets or spend the day at the mall?  No, you google it.  Chances are very good that if your friends have recommendations, it will show up in google results.

When you have a question, do you ask a parent or trusted advisor, or do you post it on facebook?

Read any good books lately, or seen an amazing movie?  Where do you share it? Twitter, of course!

If you have had especially good service from a company or really like their products, do you Like their facebook page and share it?  Of course you do…..you’re looking for stuff to post on your wall, aren’t you?

I love to learn about new things, places, and products.  I want to hear about new movies and news events.  I want to read new business blogs, and learn new social media tactics. Where do I find these things?  FROM MY CONNECTIONS!!!  

I value your experience and knowledge!  You go places and see things that I don’t have time to see and do!  Keep posting…..because I’m reading!

You can connect with me on various social media sites at http

Remember….your connections are AWESOME!  Thank a friend, like their page, share their tweets, and tell us what YOU discovered today!

By Tom Burns, Seller of things essential to life as we know it….