Tag Archives: Online Communities

Are You Visible Or Invisible?

Can I trust you?  Who are you?  Where are you?  Who do you work for?  Where can I find out more about your product or service?  These are questions we are all asking!

And I’m asking you….”How do you answer these questions?”  How do you establish credibility and verify your identity?   This man is asking those questions:

I choose to be visible!  I believe people have come to expect transparency and visibility.  If you are invisible, then as far as they are concerned, you don’t exist!

Has privacy ceased to exist?  Of course not!  But the reality is that nearly everything we do is tracked, sold, used for marketing, or searched for by consumers.  People want to read our reviews, see what we like, share in what we know and do 24/7.

I’m reading Daniel Pink’s book “To Sell is Human.”   It’s a good read….I highly recommend it:bookcoverjpeg-e1354078407704I agree with his premise that we are all selling something!  And I believe that being a good salesperson means being visible!   So what will you choose?

Visible….or Invisible?  My name is Tom Burns!  You can find me at http://www.kimtag.com/nashvillesmart  I sell things essential to life as we know it….

Do You Want To Grow Your Business?

Do you want to grow your business? ….of course you do….dumb question!

The better question is….”HOW will you grow your business?”  Some associated questions come to mind:

What is your product or service and what is your competitive advantage?

How will you tell others about it efficiently and in a cost effective manner?

Can you tell me what your product or service is in such a compelling manner that it makes me want to know more?  Can you do it in 60 seconds???

What have you done lately to improve your sales skills?  Found a mentor?  Read any good books? Discovered any new tools?  Are you stuck in a rut?

I’m convinced that one of the best ways to answer these questions can be found in networking groups.  In a structured setting you can advertise your business, learn about other businesses, develop trust among your peers, practice your selling skills, and earn referrals from people you know and trust.

I urge you to find a networking group today and continue to grow your business….because the work is never done!

My group is The Business Referral Network-Belle Meade.  We would like to help you grow your business.  We meet every Tuesday morning from 7:30-8:30  at LePeep,  5133  Harding Pike, Nashville, TN. 37205.  For more information, contact me at tburns@a1appliance.com or visit our website at http://wwwfreebrn.com/

There are several chapters throughout the greater Nashville area.  We invite you to visit us soon!

Helpful Things You Can Learn RIGHT NOW!

Here are 7 sites I find extremely useful.  I hope you will check them out:

http://www.hyperalerts.no/  Get e-mail alerts of posts/comments on any facebook page.   I use this one every day!

http://www.gograblunch.com/  You can meet new and interesting people for lunch as often as you like.

http://www.twitbacks.com/  Create your OWN twitter backgrounds….and it’s FREE!

http://www.twilert.com/  Get e-mail alerts of tweets containing your brand, product, or service!  This one is REALLY useful!

http://www.likester.com/  Wondering what your friends like on facebook?  Wonder what’s trending globally?  Now you can find out!

http://twitterfeed.com/  Feed your blog to twitter, facebook, and more!  I particularly love this automated service!

http://www.plaxo.com/  This is a great on-line address book!

What sites do you use every day that you find most useful and would like to recommend to others?

Wondering how you can improve your opportunities for learning?  Here are a few tips:

First, join your local social media club.  Most cities have  an active group.  Just google “social media club (insert your city) to find your branch.  It’s free and will connect you with experts in multiple social media topics.

Next, be sure you are active and posting useful information on Google+, FacebookLinkedIn, and  Twitter,  to learn from the people you follow.

Join meetup groups.  Visit http://www.meetup.com to find interest groups meeting in your area.  One of my favorites in Nashville focuses on Google topics.     Visit http://www.meetup.com/Nashville-SEO-Group/ for some great information.  Ross Jones is the leader of this free group.  He is the owner of  http://2thetopdesign.com/  which is a website development company and much more.  Ross can help you get better google rankings and improve your business.

Start a blog.  Writing will help you clarify your thoughts.

Read something new daily.  Choose something outside of your field of expertise. It will expose you to new ideas and learning opportunities.  I enjoy reading Seth Godin’s blog http://sethgodin.typepad.com/ and I frequently download e-books.  Speaking of books….join a book club.  It will motivate you to read more critically when you know that you have to contribute to the discussion.

If you learn just ONE NEW THING every day, think what you can accomplish!  I challenge you to start today, and let me know if my suggestions were helpful.

 

 

Frequently Asked Questions With Answers By GE

I’ve been thinking lately about the questions we hear frequently in the sales and service departments at A-1 Appliance.  Finding new ways of communicating the answers between departments, as well as to our customers, is the purpose of this blog entry.

One way would be to post links to sites that answer questions.  Today I would like to highlight the GE website:

http://www.geappliances.com/service_and_support/faqs/

This site organizes the answers by general information and by appliance type, i.e., wall oven, dishwasher, range, etc.

You can also contact us at A-1 Appliance and we will do our best to  help.  Here’s our link:

http://www.a1appliance.com/default.php  While there, you can sign up for our newsletter (filled with very helpful information), and visit our facebook page (“like” us for insider information and be the first to know about clearance and sale items.)

If you are considering a new appliance, I would be happy to consult with you.  Contact me at 615-352-5174 in Nashville, or by e-mail at tburns@a1appliance.com.

Personal Branding

One of my co-workers found this video and shared it in our sales meeting this morning. I laughed all the way through it! And everyone else did too!

Then the fun started…. All day long my co-workers would say “Tom Burns” in a funny voice as they passed me on the sales floor. Some of them have android or iphones, so with “hand in pocket” they would be standing near me and press “play” on the video and I would start hearing my name!

Of course, as soon as the meeting ended I immediately posted the video to twitter, facebook, and linkedin, and e-mailed it to my family!

What a great way to help people remember you! Can you think of ways you might use such a video?