The Incredible Value of Social Media

Some days a blog topic literally jumps onto the page and demands attention! Today it seems to be social media.  The very first e-mail I received today referred to a post on Linkedin titled 

The 1 Thing Every Business Executive Must Understand About Social Media

Quite an impressive story!  And the most incredible part of the story is how common this action has become!  Are you taking advantage of social media tools like this….both as a sender and a receiver?

As my day started with the first cup of coffee, I read breaking news from around the world to business developments in downtown Nashville.  How amazing that within a few minutes I was able to scan a significant number of stories from global sources, read more details about the topics of interest important to me, share a business post with someone at work, and follow news about the snowstorm in the northeast….in real time!!!

Throughout the day I had occasion to search for information using google, I continued to follow news of the #blizzard, and shared business news with my network.  I used “Twitterfeed” to share a variety of posts from various sources concerning kitchen appliances, and had “virtual conversations” with a variety of people on facebook and through e-mail.  And none of this would have been possible only a few short years ago!  Just think what the near future holds in store for us!

Tonight and tomorrow, many people in the northeast will depend on social media sources like facebook and twitter to search for help and to offer help.  Emergency crews will be notified, and families will be relieved to hear that sons and daughters are ok.  

I am finishing the day after reading an article asking if I am ready for facebook graph search.  The article made an important point…that in the digital age, we are all on display 24/7.  That goes for us as individuals and for our businesses.

So I will end this post with a question:  What message are you sending out today?  

Thoughts by Tom Burns, Seller of things essential to life as we know it….

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