What Riverboat?


Steamboat (Photo credit: Centre College Special Collections)

This morning I heard a great analogy about the down side of social media.  Suppose you are standing by the Mississippi River and see a beautiful steamboat go by….you think to yourself, “how awesome, I need to find out more about steamboats!”  

Ten minutes later a friend walks by and says, “What steamboat?”

Social media is similar in that new information is constantly going downstream.  If you happen to be looking at the right time, you will see something interesting, but 10 minutes later the stream has moved on to new sights and sounds.

So this brings up the question: “How do you keep your information visible long enough so that more than one lucky person happens to see it as it goes drifting by?

My guess is that if you produce solid, searchable content it will be found and seen by those who need it.

So, go build an awesome steamboat, but while you are at it, publish detailed diagrams about how to build it, complete instructions on how to operate it, and maybe a description of the 10 best steamboats of all time!  I’ll bet a lot more people will see that steamboat!

By Tom Burns, Seller of things essential to life as we know it….


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